Donation APP
"Light Up" not only addresses the challenges faced by NPOs but also elevates the donor experience, fostering continuous engagement.
Role
Research, UI/UX Design, User Testing
Tools
Figma, Mid Journey, Principle, Premiere, After Effects
Team
Di Chai, Sarita Sun, Bingru Xue, Yuanyuan Song, Yueming Lai, Kaihuan Huang
Overview
Introducing "Light Up" – a visionary donation app resonates with the ethos of socially-conscious donors. The app co-creates a platform where trust and engagement seamlessly unite. "Light Up" not only addresses the challenges faced by NPOs but also elevates the donor experience, fostering continuous engagement. The app offers a rewarding journey that lights up both the lives of recipients and donors alike. Illuminate Lives, Illuminate Your Own with Light Up.
"Light Up" addresses challenges for donors and NPOs with a trustworthy, engaging platform. Designed using design thinking and simplicity, it aligns with the digital shift and desire for direct involvement and emotional attachment. The app ensures trust and transparency, providing users visibility into projects and fundraising updates. It tackles disconnection with tangible impact tracking and donor-recipient interaction. Users enjoy a gamified journey, tracking their impact, while NPOs gain visibility and engagement. The app fosters a mutually enriching experience, celebrating impactful actions for both donors and NPOs.
6
Awards
1500$
Winning Award
3
Design Sprints
KEY FEATURE VIDEO
Making a donation is not an easy thing to do
NGOs similar to Nalam are struggling to capture and sustain donor interest. Their current strategy, which relies heavily on local offline touchpoints and word-of-mouth, is proving inefficient, and despite having a website, digital engagement and actual donations are notably low.
Research Document
Solution
A new platform that allows users to view a global donation map, highlight donation projects, and access authentic information about the beneficiaries.
Light up others after donating
Sparks emotional fulfillment by icon lighting
The most standout feature is visual engagement of icon lightening that sparks emotional fulfillment and thus drive donor engagement.
Send care, not just money
Seamlessly pay and share care
Enhanced Mobile Wallet Integration to improve user convenience and encouraging frequent contributions.
Utilizing blockchain technology ensures the transparency and traceability of each donation.
Build trust and transparency
Donate, then see, hear and watch their changing
Users receive letters from beneficiaries, view project photos, and hear updates, gaining a real sense of how their donations lift others.
Detailed project descriptions
Donation projects allow users to examine any detail they are interested in, streamlining decision-making and reducing the tedium of charitable choices.
Donation project Recommend
Help people you care about
With the help of machine learning algorithm, Project recommendation personalization through ML algorithms, suggesting causes aligned with their interests and values
HOW WE GET THERE
A CRISIS OF ENGAGEMENT IN NGO FUNDRAISING
Young Donors Question Trust and Reward in NGO Engagement
To gain deeper insights, we spoke with NALAM Founders who aim to empower vulnerable girls in South India but struggle to attract young American donors for expensive projects.
Their outreach is limited to inefficient local events.
Many young professionals seek transparent, rewarding ways to contribute.
DESIGN SPRINT 1
With the initial needs from users and the research findings from online resources. We started to quickly design and test with our initial concept.
Donors want to have more details about the beneficiaries
We could use mapping to visualize the real impact
We build the mapping as our main feature
Light up donated projects on the map enhances user experience
Version 1
Key-findings in User Testing
DESIGN SPRINT 2
The second design sprint aims to:
Redesign the Donation map's presentation and filtering capabilities.
Create a better way for users to track and understand their donation progress and notifications.
Refining the payment process and adding details to present little girls' identities in a way that protects their privacy but feels immersive and interactive.
Therefore, we've enhanced the 'light up' interaction, added positive feedback for emotional connections, and included detailed design elements to boost credibility.
According to user feedback and research findings, we designed a map view on our main page and also provided a project gallery to present more details about beneficiaries and projects.
Version 2
Key-findings in User Testing
FINAL DESIGN
The goals of final design is to:
Develop a method to efficiently filter projects and beneficiaries without allowing the selection of specific beneficiaries.
Continue to refine the payment process to enhance user engagement.
Design a clearer homepage that better aligns with user expectations.
Therefore, we utilized multi-device designs including the Apple Watch and improved the filtering system to increase donor engagement while ensuring the privacy of the beneficiaries.
According to user feedback and research findings, we designed a map view on our main page and also provided a project gallery to present more details about beneficiaries and projects.
Final Screens
In the latest design update:
Included watch and desktop widgets for quick donor access to project updates, enhancing engagement.
Positioned the light-up map under the project and beneficiaries for easy access to key features and visual impact assessment.
Updated the detail interface’s gallery with more project processes and information details, showcasing the beneficiaries and providing an immersive interaction.
Added technological protection for every donation.
Removed the filter to search beneficiaries, allowing only project searches.
IMPACT
We are so thrilled that LightUp is one of the finalists for 2024 UX Design Awards, and won the A Design Award 2024!
LightUp also won the gold winner for 2023 London Design Award, 2024 Muse Award.
1st place of 2023 hacking for humanity.
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